I refer to the indie scene when I talk about you guys, because of, well, where we are. For example, I seem to remember the first two Streets albums were both in Pitchforks list of the hundred best albums produced between 2000 and 2005, and A Grand Don't Come For Free is rated 9.1, whilst Goldie Lookin' Chain don't even turn up a search result. On Tiny Mix Tapes, a remix EP by The Streets is rated higher than Straight Outta Newport, which the reviewer says is aimed at 'people who don't think much at all' and compares it to Insane Clown Posse, which I think is really, really, really missing the goddamn fucking point.
As I said, I think Goldie Lookin' Chain are pretty amusing, but I'm not generally a rap fan, and triply so not of the British rap scene, if it consists of what has been mentioned here, ie a glorification of everything that makes me want to leave the country. GLC is a complete piss-take of that, with the added bonus that they're also liked by chavs who are too fucking stupid to get the joke: like how half of their members just stand around hardly doing anything to take the piss out of shite like So Solid Crew, and their burberry car, and how they're actually all middle class.
But normally the closest thing I like to rap is KMFDM, who I often think have a somewhat rappish style of delivery and approach to self-reference etc. especially on early albums (The song 'Sucks' from Angst, for example)