It is not about the nature of Scrabble, nobo. It's a given thing that Mattel own that, woop-de-do, done and dusted. What he was referring to is, why not take the existing model of the internet game which people are happy with and enjoy and which is generally an acceptedly good thing, and tool it up to be under the mattel logo?
Why go to the trouble of completely starting over with a system people are uncomfortable with? Sure, Mattel know how to make Scrabble. But Digital Scrabble? Online Social Networking Scrabble? They were on shaky ground, and it would have been a wiser move to have merely borrowed some of the innovation that the Scrabulous boys had displayed.