If you're going to make friends and influence people, that is, gain readers and respect for your opinions - presumably the aim of the site - then you need something a bit different. There are so many music review sites, and there's no particular reason for people to be interested in yours anymore than they are comments and articles on other sites.
Here are some ideas:
- institute a more complex rating system, wherein you actually fly to the homes of the artists you review to fix your reviews to their door (taking a dump in their roses for the mega-unfavourables);
- demonstrate your phenomenal writing prowess;
- act out your reviews using Lego characters, sock puppets, and your penis;
- append your blag to your already tremendously popular wobcomic about music-obsessed characters (warning: this may have been tried before);
- spend all day prowling the networks for early leaks, and thus have the first word on new albums;
- turn your site into a Flash game archive, with reviews only unlocked after players have killed off zombies, scored a bullseye, found all the hidden objects, and navigated the wire without touching the sides;
- opt not to review albums everyone has already read ten thousand reviews of, unless you have something notably new or interesting to add;
- porn, porn, porn;
- write all of your reviews in haiku, or pig-Latin;
- paint your ratings on the bodies of attractive hipster girls and post the pictures ("Emily's stomach gives this album an 8 out of 1.0 ... oops, sorry, that's her belly button").
If for some reason you choose not to adopt my awesome ideas, then at least drop most of the ratings. If you want to give an album a thumbs up or down or fine, but there's no reason to rate the sound engineer's choice of underwear while giving a different score to the session organist's choice of breakfast cereal.