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Hipster Move-in Checklist.

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Liz:
Eh, fuck off.

est:
Staedler, it's just marketing for FlatRate movers.  Doesn't really need to be much more of a "why" behind it, I guess.

Dazed, you are not helping.

Inlander:
(Actually thread dramatics aside I think the FlatRates thing was pretty lame. Not because you shouldn't make jokes about hipsters, just - dudes, don't make the obvious jokes.)

est:
Yeah they are kind of obvious jokes, but I think they got the balance right.  You can't make the jokes too obscure or too many people won't get it, thus nullifying the point of marketing.

As an aside, I've been seeing the perfect indicator of mainstream co-option of the Hipster ideal in the latest incarnation of "So you think you can Dance."  Basically they are just taking whatever stereotype they can think of grinding every last bit of juice out of it on air in Prime Time without much of an indication of an appreciation of the thing they are basically murdering.  I see it as extremely ironic.

tania:
i thought it was a pretty funny ad. anytime i think of moving from now on i'll probably think about flatrates and this ad and how it was pretty clever. same thing probably if i thought the jokes were lame. so i guess it worked for them too.

the fact that people were hostile to this guy who basically just wanted to share something he thought was funny makes me sort of bummed and not really want to post sometimes for fear of breaking hidden forum rules i won't be made aware of until people start yelling at me too.

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