Fun Stuff > CHATTER
Women imagined in advertising => Gender, sex and society
Masterbainter:
I just don't understand why they don't advertise men wearing dresses.. I think it's extremely sexist.
Jace:
I don't understand why you say things.
ViciousWarGoose:
--- Quote from: Darkbluerabbit on 27 Feb 2009, 04:46 ---I think my favorite (worst) ad I've seen was a Wal-Mart commercial about the "real heroes of football." Women came pouring, in slow motion, out of kitchens bearing bowls of chips and dip, and were greeted with high fives from the men watching the BIG GAME! I guess they were saying women who make chip dip are the quarterbacks of the party planning world? Either way, my response was "WHAT." I've tried to find it on Youtube, but searches turn up nothing. Anyone else remember this?
--- End quote ---
I remember those ads, and I also remember thinking it was odd that there was not a significant protest about them, like there was for the burger king manly sexist burger ads. I also thought maybe it was just me, as I am a man/husband, I despise most sports, and I do most of the cooking. Also one of my favorite foods is the apparently sissiest of all foods: quiche. I guess I just really don't like the archaic gender rolls that our society stupidly seems to still hold dear. Another add in this category was the JC Penny Doghouse/Jewelry add. That one basically said that wives are horrible bitches just waiting to snap as the slightest provocation, so buy them jewelry and go more into debt. Can't we just have ads with naked people and anthropomorphic bikini clad zoo animals like they do in Europe?
tania:
lately i have seen a lot of advertisements for cleaning products that really get to me, and it's not just because it's always the woman doing the cleaning, but because in almost all of the cases she has these awful kids that run around her house getting mud everywhere or fucking shit up and her response is always a big smile and a "oh well! time to clean! i love cleaning!" attitude. what, seriously? you're not going to make them clean the mess themselves or even try to discipline them in any way? what kind of message does that send?
there was another ad i tried to find but couldn't that i had seen on television a few weeks ago where there were big mud prints all over the house and the woman saw them and went "oh, who did this?" and then they showed her husband looking guilty and kind of cowering behind a newspaper... but he didn't actually get up out of his chair to clean it at all. it turned into another "oh well! i'll do it! i love cleaning!" scenario and at that point i think i flew into a cussing rage for a while. it's 2009 and we still have ads teaching women to take care of and clean up after everyone and never complain and love it. wicked.
Jace:
Tania, why are you posting on the internet? shouldn't you be cleaning or something?
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