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Arcade Fire Wins Grammy, prompting Americans to wonder who they are anyway

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Inlander:

--- Quote from: calenlass on 14 Feb 2011, 11:26 ---Man, last year during the NFL Super Bowl there was an advert for the NFL that had "Wake Up" as the track. It was so weird. No one plays the Arcade Fire here, it's never on the radio, no one in the US knows who they are. I am glad they finally won a thing, though, I guess.

--- End quote ---

I've noticed over the last year or so that "Indie" music is starting to make inroads into the mainstream in some pretty surprising places. Last Saturday there was a game of Rugby League here in Australia and in the build-up the TV channel broadcasting it, Channel 9 (which is probably the most mainstream TV channel imaginable in Australia) used a song off High Violet by the National as background music! (I think it was "Terrible Love".)

valley_parade:
The strangest thing I've ever seen in that regard was the time Fox played Vaux's "Are You With Me?" during some NFL highlights.

Like seriously. Who the hell listened to Vaux? Judging by that one time at Warped Tour, I'm the only one.

De_El:
At this point I kind of assumed that everyone knew Arcade Fire BUT! one of the things about people who don't listen to music is they're never inspired to talk to anyone about music and thus it is easier to forget they exist.

scarred:
Yeah, it's kind of weird to remember "Oh, yeah! There ARE people that just listen to whatever comes on the radio!" From a music nerd's standpoint, it's like trying to communicate with cavemen.

Melodic:
arcade fire are cool
this haiku is about how
i like their music

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