Isn't this essentially a "Anything Marvel can do, DC hopes it can do better?"
This whole reboot reminds me of the Ultimate universe. And look how that turned out >___>
No, this is more of "DC just looked at its continuity and shat itself, so in order to clean up the mess they made on the floor, they are doing the same thing they've tried 3 times in the past. Also, we want to be awesome, so our internal indie companies have to be shamelessly gutted to hell and back because they are doing better than us and that is not cool." kind of thing. Seriously, DC is scared shitless of its own continuity and does everything it can to pretend the past never happened. Hell, Final Crisis was a reboot and that was
BARELY THREE YEARS AGO. I'd understand a ten year gap (the time between Crisis on Infinite Earths and Zero Hour) or a fourteen year gap (the time between Zero Hour and Final Crisis), but THREE YEARS?
Whiskey Tango Foxtrot.Marvel, on the other hand, is like: "If you want to research our past, go ahead. We can tell you that at least 80% was made while under the influence of several kinds of illegal substances, so be ready for utter madness and crazy-ass shit".