See, the indiest thing there is is to decry indie cred, so selling the gold record is like this guy's coup de grace, becoming "too indie for indie." But the great part is, really he's just selling some crap that he ripped off of his old work, and he's going to use that money to start his own business. And he's an indie publicist so this is basically a terrific move on his part, in a business sense... except that he's trying to trick the most cynical and jaded scene around, and most of the indie kids are seeing through it.
Indie cred is hilarious.