Maybe it's viral marketing (http://www.cryptidsarereal.com/) but I guess everyone is denying that which is uh kind of not how viral marketing works?
Also, linds, whats sad about a dead animal? Death is as much part of life as birth! Be happy the critter got a buttload of attention in this time of dreadfull news!
Oh yeah,your right. Hmmm.... With that size, and skull, id say, maybe a jack russell?
Kids these days don't go trudging around near rivers or in the woods much, do they?
Colbert figured it out (http://gawker.com/5033101/stephen-colbert-solves-montauk-monster-mystery).
Definitely a fake.Spore.
Whatever they are trying to get publicity for (I assume it's a movie or something) isn't doing such a great job of it considering I have no idea what they are marketing here.