Hi artsy friends, I need some help. Technically, this is a "work in progress" but if the mods find that this fits better somewhere else, feel free to move it.
I'm starting up a website. I've actually created two websites before- one using basic HTML code in notepad and another using iWeb. Since I don't have the knowledge to code the whole thing myself nor do I have access to a Mac, I'm going with one of those free DIY sites. I'm using wix.com at the moment and hoping that it can do what I need it to do. Hopefully third time will be the charm?
Here's where it gets tricky. I want the website to showcase all of my abilities and I'd really like to break into event planning as a side gig. I had so much fun planning our wedding and I was GOOD at it! I need to market myself so I can actually take this somewhere. I can see myself really nailing a job as a creative director for events but I'm at a total loss with where to start. I figured this is as good a place to start as any! Thing is, about half of my art and my event planning stuff goes hand in hand. I created all of our stationery, the majority of our decor, the flowers, the centerpieces, you name it. I also have images from face painting gigs and quite a bit of event photography as well. I can't decide the best way to organize these galleries!
As far as my art is concerned, my goal was to create a main portfolio page with images that will link to galleries that are sorted by medium. So far, I know I want 4 different galleries: painting, photography, graphic design and jewelry. I also wanted to include other projects like home decor and holiday items but I don't know where to begin with that.
Should I set up one portfolio section and break it into Art vs. Events? Should I have the event designs as a sub-page, stemming off of event services? Where the crap do I put home decor and holiday stuff?? I'm also thinking about splitting the galleries of each medium into themes or subject matter- (painting would likely be abstractions and process paintings, photography would be organic and inorganic (is there a better word for this??), jewelry would be broken down into earrings, necklaces, bracelets, etc. These would be on the same category page, but divided with a title bar of some sort.
I'm leaning towards a "Fine Art" gallery, an "Event" gallery and a "Life" gallery (for home products and jewelry). Too many categories? Does any of this make sense? I also worry that if I put certain things into the "Event" portfolio, it may not be seen by someone who could potentially be interested (for example- I would think that the paper bouquets I made would be most at home in that category, but may also appeal to someone who is looking for home decor). Ideally I'll also set up a store with appropriate product divisions, so maybe the gallery sub sets aren't as important as I think they are. My brain is buzzing and I think I just need some outside input.
I'm trying to create a site that looks and feels cohesive and logical while showing multiple types of products and services. I want my concept to be about bringing art into the daily lives of my clients and I think that really works for what I'm trying to market but I'm worried that the images will look cluttered or disorganized.