Why is everybody complaining Jack White is pretentious? Of course he's pretentious. So were the Beatles, Bob Dylan, Prince, Patti Smith, Elvis Costello, Neil Young, Jimi Hendrix, and most of the best rock acts of all time. (No, I'm not comparing them. I'm just saying, pretention isn't a negative quality for rock musicians).
Yeah, the lyrics on his new album suck. I don't mind that there aren't consistent rythyms in their songs because usually the guitar is just so good.
Conquest I find particularly hilarious, lyric-wise.
Icky Thump is a good album, but I think WBC and Elephant are among the few best of the decade.