I'm very wary of this movie. I loved the books. A lot. I think the trilogy far surpasses Harry Potter in every way (and I do think the two are comparable). The movie looks a little worrisome, especially the CG bears and such. The book is fairly violent which, if they want to maintain the PG rating they're probably shooting for with this seemingly more kid friendly approach will, sadly, be toned down. If they hope to translate the whole trilogy to film, I fail to see how they'll continue with a PG rating. The later books get very dark, violent and, to make things even saucier, there's sex thrown into the mix. If they do continue (and I fail to see them not), they'll either have to make the films for more mature audiences (an honest translation of print to film would warrant, I think, a borderline PG-13/R rating) or, and this latter option is far more likely, they'll seriously tone down the whole atmosphere and thus compromise the fantastic story Pullman has crafted. This is all speculation, of course, but it worries me nonetheless.