I am hoping that at some point we'll get to that stage, Narr. I think that for a while there when they were first tanking vs WoW Sony were allowing people to download EQ2 for free, then sign up for a couple months free trial to boot. It would have been a good model for them if EQ2 wasn't such an utter piece of shit, which leads me to my next "gaming sin" ...
"Cutting edge" graphics are not a substitute for interesting artwork (EQ2) or game-play (too many games to mention). I downloaded the EQ2 trial to see if the in-game feel was as bad as what was indicated by their screenshots. It was. They were pushing the uncanny valley (or whatever it is called) in regard to the quality of the graphics. They were very good in some areas, but seriously lacking in others.
For example, if I remember correctly they had realtime lighting & shadows, large textures, fairly high polygon models, nice-looking water, etc. However, you couldn't turn anti-aliasing on with some features like the lighting and shadows. As a result the shadows all looked shit. You could turn the lighting on, but all the shadows looked super-crisp and unrealistic. That plus the uninspired artwork and HQ plasticky textures made everything look like action figurines come to life, which was really fucking creepy. In addition, the animations for everything looked jerky and shithouse.
By contrast take a look at WoW. Cartoony characters and tech that doesn't need a supercomputer to drive. It has typically excellent Blizzard artwork and focuses on the fun aspect of the game. For the most part they succeed and as such people flock to it.