I think these videos are awesome. But I somehow feel the whole thing is a bit ridiculous. Maybe because what he is doing is so not amazing. Anyone can dance in exotic places and the thing is, he doesn't do it with any sort of 'thing' in mind. It's not a statement and it's not even really an investigation/experiment.
He's just a guy who danced, and went to some company and asked for funding to dance some more. So basically a company pays him to go around dancing for 'funsies'. I don't blame them, it's a great idea. The numa numa guy was amazing, but where was that really going? "Numa Numa 2 - Now with more fatties!".
He's doing something that can be explorative and go places, he's friendly looking and has universal appeal, it's also not that complicated! It really isn't more than just "a dude who dances on the internet". And while I'm okay with that, I mean comeon, I could do that. Maybe I should ask someone to send me places?