I think you're taking it a little far. You would prefer rape of any kind over a small miscommunication?
Is it pretty bad that they removed something from a new game and then repackaged it? Yeah, that's pretty bad. But it's also kind of shitty that a game developer would also put an insert into a game that is a competitor against the very same company selling the game. It's kind of like having a couple of kids, but constantly calling one your favorite. They're working out a deal with Square Enix now so they don't do that, with a nation wide recall of the game from stores. What does this say to Target, Best Buy, ever other company trying to sell this game? "Fuck you, we prefer this service instead, but keep on making us money"?
Also on Gamestop's own site you can get it for the same price as Onlive