I thought about just posting in the "you, you better not be sober thread" but I feel like Malört deserves its own thread.
If you have not had this you are missing out. I guess it's pretty localized to the Chicagoland/Chicago area, but if you have had it you will not be without an opinion. This stuff rules! Also, as a typically nerdy-type dude, I felt a bit of a rub when I read a press release:
"Most first-time drinkers of Jeppson Malort reject our liquor. Its strong, sharp taste is not for everyone. Our liquor is rugged and unrelenting (even brutal) to the palate. During almost 60 years of American distribution, we found only 1 out of 49 men will drink Jeppson Malort. During the lifetime of our founder, Carl Jeppson was apt to say, 'My Malort is produced for that unique group of drinkers who disdain light flavor or neutral spirits."
Here's a video my friend Shawn made of him offering first timers a shot of the beautiful drink that is Malört
http://vimeo.com/14169103