I am the Walrus is my favourite Beatles song, and has been since I was four, which is when I learned to sing along to it.
I do not, in fact, particularly enjoy Rubber Soul. I do not, in fact enjoy pop music. I do not, in fact, think creating good pop music is laudible. The artistic equivalent of pop music is creating a pretty picture for a postcard. Yeah, occasionally someone who can paint a relatively pleasing or amusing postcard comes around, but even the best saucy postcard isn't fucking Oscar Wilde, or even a Giles cartoon. Sometimes, someone comes along who can make a pretty decent conventional pop song. But 'pretty decent' is all its ever going to be. Saying the Beatles were best at creating pop music is like saying you like Andy Warhol for his advertising work.
Actually, Pulp didn't do nearly well enough in their native land either. Only one big hit, a few minor ones, one or two very well-selling albums...they deserved more out of brit-pop when you looked at what WAS selling.