How about Medicine?
Brad Laner came out with this crazy psychedelic record, like a decent American response to My Bloody Valentine... heaps of harsh, ear-bleeding distortion and squealing feedback, strange reversed bits and shit falling out of time, but in the middle of the chaotic arrangements all these boy/girl pop songs... Most crazy major label debut ever, surely.
Then of course the records steadily went to shit as the label cleaned up his act and suddenly Medicine were on the fucking Crow soundtrack (the shame!!

). Brad did the reasonable thing and fled rock for the lands of electronica, doing stuff as Electric Company.
Anyway, I still reckon 'Shot Forth Self Living' is a gem.