I am on the campaign for "Finest Worksong" like you guys wouldn't believe. It's concise, music-related and yet esoteric, and just think of how the interviews would start:
"Hey, I'm John, I write for Finest Worksong."
"Oh, the site that won all those awards?"
"Yeah, that's the one."
"Wow, what a good name. You guys must be rolling in the sex."
See? Such a winner.