(Does anyone outside New Hampshire get the referrence?)
Nope. I just thought it was a catch title. 
That's a pretty hard core state motto though. 
makes me wonder what some of the others are.
Ask and you shall be answered... Pulled the following from wikipedia, but would be fairly confident about it accuracy, even if it does seem to indicate that New Hampshire is the most bad-ass of all states. Maybe whoever is working on that Bad Dudes script should have them originating from there!
Alabama: Audemus jura nostra defendere (Latin, "We dare to defend our rights")
Alaska: North to the future  
Arizona: Ditat Deus (Latin, "God enriches") 
Arkansas: Regnat populus (Latin, "The people rule") 
California: Eureka (Greek, "I have found it")
Colorado: Nil sine numine (Latin, "Nothing without Providence" or "Nothing without the Deity") 
Connecticut: Qui transtulit sustinet (Latin, "He who transplanted sustains") 
Delaware: Liberty and justice  
Florida: In God we trust  
Georgia: Wisdom, justice, and moderation  
Hawaii: Ua mau ke ea o ka ʻāina i ka pono (Hawaiian, "The life of the land is perpetuated in righteousness") 
Idaho: Esto perpetua (Latin, "Let it be perpetual") 
Illinois: State sovereignty, national union  
Indiana: The crossroads of America  
Iowa: Our liberties we prize and our rights we will maintain  
Kansas: Ad astra per aspera (Latin, "To the stars through adversity") 
Kentucky: English United we stand, divided we fall Latin: Deo gratiam habeamus (Latin, "With gratitude to God"; adopted in 2002) 
Louisiana: Union, justice, et confidence (French, "Union, justice, and confidence") 
Maine: Dirigo (Latin, "I direct") 
Maryland: Fatti maschi, parole femmine (Italian, "Manly deeds, womanly words") 
Massachusetts: Ense petit placidam sub libertate quietem (Latin, "By the sword we seek peace, but peace only under liberty") 
Michigan: Si quaeris peninsulam amoenam circumspice / Tuebor (Latin, "If you seek a pleasant peninsula, look about you") / (Latin, "I will be defended") 
Minnesota: L'étoile du Nord (Official state motto) / Quae sursum volo videre (Territorial motto never repealed) (French, "The star of the North") / (Latin, "I long to see what is beyond") 
Mississippi: Virtute et armis (Latin, "By valor and arms") 
Missouri: Salus populi suprema lex esto (Latin, "The Welfare of the People is the Highest Law") 
Montana: Oro y plata (Spanish, "Gold and silver") 
Nebraska: Equality before the law  
Nevada: All for our country  
New Hampshire: Live free or die  
New Jersey: Liberty and prosperity  
New Mexico: Crescit eundo (Latin, "It grows as it goes") 
New York: Excelsior (Latin, "Ever Upward!") 
North Carolina: Esse quam videri (Latin, "To be rather than to seem") 
North Dakota: Liberty and union, now and forever, one and inseparable / Strength from the soil Daniel Webster quote used on the Great Seal / motto used on the Coat of Arms 
Ohio: With God, all things are possible  
Oklahoma: Labor omnia vincit (Latin, "Labor conquers all things") 
Oregon: Alis volat propriis, and The Union (Latin, "She flies with her own wings") 
Pennsylvania: Virtue, liberty, and independence  
Rhode Island: Hope  
South Carolina: Dum spiro spero (Latin, "While I breathe, I hope") 
South Dakota: Under God the people rule  
Tennessee: Agriculture and commerce  
Texas: Friendship  
Utah: Industry  
Vermont: Freedom and Unity  
Virginia: Sic semper tyrannis (Latin, "Thus always to tyrants") 
Washington: Al-ki (unofficial) (Chinook Jargon, "By and by")
West Virginia: Montani semper liberi (Latin, "Mountaineers are always free") 
Wisconsin: Forward  
Wyoming: Equal rights