Because Atlus keeps getting bigger and bigger, so they can publish more and better games. I think they're secretly the best publisher working in the industry, if not for the quality of the games (a lot of them are B or C level RPGs with quirky twists) then for the quality of their translations. Everybody should go check out Contact for the DS to see what I mean. The game itself is fun enough, kind of a weird stylized action RPG, but the translation is really well done.