Fun Stuff > CHATTER
Women imagined in advertising => Gender, sex and society
est:
It's not a case of being aware of them, the sub-conscious doesn't work like that. When you are exposed to these kinds of images all the time it gets in.
Gurkburk:
Maybe so but even then it always comes down to where you personally draw the line. Photoshopping? Cosmetic surgery? Make-up?
People have a remarkable ability to avoid looking at ads without consciously registering them so I would think even your sub-conscious registers whether what you're looking at is supposed to be real or not.
BrittanyMarie:
It isn't so much "this is real" as "this is ideal".
Gurkburk:
Yes, but it's not so much "Hey, you, you want to look like this!" as "Hey, this is what people you think are cool look like and they're wearing our shit!"
Gurkburk:
How is that different from what I said?
Let me elaborate, I really hope I don't offend anyone when I say this but my opinion is that people who wish they looked like models in ads generally have a low self-esteem that comes from somewhere else and they blame ads because they're very apparent and in your face. The point of ads isn't to prey on peoples low self-esteem, that's just an unfortunate side effect, ads are mostly aimed at early adopters.
That said, once again, no sources on this, just my own thoughts.
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