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When PR and Social Networking Collide
Ozymandias:
Skittles.com - Interweb the Rainbow
Possibly the most brilliant manipulation of Web 2.0 I've ever seen. You can't even say it's stupid without promoting it.
thepugs:
It would be really great if everyone in the world didn't already know what Skittles are.
Now it just serves to allow people to throw vulgarities on the front page of a major web site.
Still, clever.
Ozymandias:
It's not about knowing they exist.
It's about getting them at the forefront of your mind. If you think about Skittles...well, think about Skittles! Aren't they pretty delicious?
I could go for a bag of Skittles.
KvP:
Most candy advertisement does not seem overly concerned with the normal rules of advertisement. They don't need to be. Candy sells itself.
So you get things like this and this. One gets the distinct impression that candy company contracts make advertising firms feel as though they're a kid in some kind of a store. They just go with whatever weird ideas they can get away with. They probably knew 4chan would jump on their twitter site instantaneously and spam it with racial epithets. It doesn't really matter to them.
est:
I dunno man, there are a couple porn tweets with "skittles and ..." on the front page. Could backfire against them.
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