Fun Stuff > CHATTER
When PR and Social Networking Collide
Spluff:
The thing is, it doesn't even matter what is posted. It's been raided by 4chan which will, if anything, drive up the success of the advertisement - because all it needs to succeed is have people thinking about skittles. As KvP said, once the product has been established to the public, candy sells itself.
People are posting about skittles on twitter to get their name up onto the website - making them think about skittles.
People are seeing other peoples posts on twitter about skittles, without realizing why - still making them think about skittles.
People are going to the skittles website to see the alleged vulgarity being posted (4chan raids, porn adverts, etc.) when they normally wouldn't - once again, skittles on the mind.
People may read about it in the paper ("Skittles home page links to graphic pornography; conservative middle age women slightly irritated") - even more people thinking about skittles.
Heck, there are people like us discussing the ingenuity of the advertising plan - yep, you guessed it, making us think about skittles.
Jace:
Those bastards.
pwhodges:
Doesn't work in my Opera browser. And I don't know what Skittles are either...
actreal:
--- Quote from: pwhodges on 02 Mar 2009, 03:12 ---Doesn't work in my Opera browser. And I don't know what Skittles are either...
--- End quote ---
I'd explain it, but to do so I'd have to think about Skittles. :-P
Oh shit.
redglasscurls:
This is just making me think about that awful rawrXskittles bullshit a while back
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