So, it started out as an auto store, and still is, but they started selling tools and accessories and everything and became a big chain across the country and whereas the niche was under-exploited they just became a massive sort of department store across Canada. Think of them as a cross between a hardware store and a department store, maybe? Plus a bunch of outdoorsy stuff.
If you asked me for the first three things I think of canadian tire selling, I would say camping supplies, bicycles, and auto parts. I mean, sure, the name might be a bit weird to people who don't live here but everyone who lives here knows what Canadian tire is about, and you don't just rename and throw away the massive brand presence they've got because you can get kitchenwares and toilet seats there.