Apply to those jobs anyway. It can't hurt, and if you get an interview it's good practice. Even writing your CV / cover letter a couple of different ways is good practice.
You know what really helps when you want to get a job? Have experience in web programming, dealing with web technology, etc. Flaunt that shit, even if it's very little. The fact that you know how to post on web forums already makes you so much more knowledgeable than the average applicant.
Also, don't give up. A month and a half isn't that long to be searching for a job. My flatmate has been searching for a year, but the reason why he doesn't have a job (I'm almost certain) is because I think he's applied to at most seven jobs in total. Just continue applying.
Do as much talking in person as possible. I would first send an e-mail, and gage by how long they take to respond whether they're an Internet person or not.
Edit: also, it's summer, try applying to jobs at festivals. They usually don't require any work experience, sometimes they're paid, you get to see music for free, and its padding for a resume. They're also usually over the weekend, meaning you can do other stuff, and only last one weekend. (I'm working at T in the Park this year, which will end up paying me 150 pounds which isn't stellar, but I plan on writing it down as 'bar experience', and I also get to see a couple of good bands)