Guys, the BBC didn't report the whole study. The chary picked a few pieces of the study that they thought their readers would be interested in. The study did not find a high instance of creativity in all music listeners, just the ones that the BBC told you about. You should never assess the full value of a study based purely on a news report, because the news almost always gets it wrong. They have limited space and they don't talk methodology, which is where you can see what is actually being studied and therefor what the results actually might say.
Also, studies like this aren't trying to tell you what your personality is. It isn't an attempt to say "all people who listen to type of music X must exhibit personality trait Y." It is more a matter of "fans of music X have a higher likelihood of exhibiting trait Y."
That being said, having taken part in the study I'm highly skeptical of the methods. The questions I received didn't seem to designed to actually assess my taste in music and seemed poorly designed for assessing my personality. Its possible that I was put in to a control group of some sort, and its clear from what Paul described that he got a different set of questions, but I'm still highly skeptical of the methods being employed.
Still, this study isn't invalid on its premise. People do prefer different kinds of music. It's probable that, among factors such and culture, generation, and musical education, personality is also a significant determiner of which kinds of music you prefer. Finding out which personality types are drawn to which types of music is valuable if you're going to be marketing the music, or if you are going to use the music to market another product. The methods may be flawed. As of this moment, I strongly suspect that they are. If the methods are flawed then the results will be flawed. But the basic premise is sound.
