Fun Stuff > ENJOY
The Mandalorian
TheEvilDog:
Star Wars has, but if you look at Disney over the last 20 plus years, they don't make films just to make them. Nowadays, films from Disney are pretty much a massive marketing campaign. Look at one of the biggest examples in the last few years, Frozen. Yes, Frozen made $1.27 billion in the box office, but where Disney really made a fortune was $5 billion in merchandising in 2014, alone.
Lets put it another way, The Force Awakens made just over $2 billion in the box office. TFA merchandising alone was $6 billion. The combined box office of the sequel trilogy was nearly $4.5 billion. The merchandising of one just film made more money for Disney than the three films, and paid off the initial investment. This isn't a new phenomenon, historically Star Wars merchandise has always made more than a film, usually on the order of 3 to 4 times what the film makes.
Disney knew what they were doing when they bought Star Wars. They weren't buying the rights for the films, they were buying the ability to print money by slapping the Star Wars brand on anything they want.
Tova:
No shit, Sherlock.
BenRG:
--- Quote from: Castlerook on 03 Sep 2020, 03:01 ---Disney knew what they were doing when they bought Star Wars. They weren't buying the rights for the films, they were buying the ability to print money by slapping the Star Wars brand on anything they want.
--- End quote ---
Only to learn, much to their horror, that they hadn't. What they instead had bought was a potential market that would only be worth anything so long as they pleased their customers, who tended to be very picky about 'their' franchise and how its iconography was treated by its owners.
Tova:
IMO they were far too aware of the need to please their customers, and their repeated changes in course in a misguided effort to create fan service resulted in a jumbled mess.
If they'd let the creative people they hired come up with a vision and stick with it, we would still have furious fans, but at least the story would be cohesive.
I worry that The Mandalorian season two (it's that thing this thread is talking about, remember) will succumb to a similar fate.
Blue Kitty:
Folks are calling for Rosario Dawson to be taken off the Mandalorian season 2 because of some transphobic comments she made
Navigation
[0] Message Index
[#] Next page
[*] Previous page
Go to full version