Yeah, they've been getting airplay for quite a long while now. Even before the summer started, I remember me being in bio class with nothing to do with our teacher just giving us the remote to the classroom TV. Flipped around for a while, and what do you know? It's Rebellion! Then I go home, flip around with the telly, and what do you know? It's Rebellion again! Not to mention, Devon-the-annoying-DJ is quite a fanboy of The Arcade Fire, and totally whores them out all the time. I love the Arcade Fire, but sweet jesus, I don't need to be told that they are the bestest tr00 rock band of all time and HAS COME TO SAVE THE MUSIC INDUSTRY. Because, it sounds really dumb coming from a Much Music DJ.
So. Inconclusion, my opinion:
Arcade Fire on Much = old news, and is okay
Devon whoring out Arcade Fire = so not cool.